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Overview:
Business analytics using Base SAS and predictive modeling using SAS Enterprise Miner is very powerful and capable of generating significant lifts in revenue for the organization. The example illustrated in the context of this paper is a clear depiction of the benefits that result from the application of business analytics and predictive modeling to solve "Customer Intelligence" business problems. Using SAS tools in customer retention is having a significant impact on the Company's business. Venturing into the huge amounts of internal customer data and information can be a daunting task. However, by employing SAS Enterprise Miner, coupled with some Base SAS techniques, gold nuggets (sometimes chunks) can be identified.
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| Format: | Size: | 277 KB | |
| Date: | Feb 2009 | ||
| Pages: | 17 |
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