On CHOW: How to avoid dirty looks at cafes
BNET Business Network:
BNET
TechRepublic
ZDNet

FREE Registration is required

Overview:

TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided by print and tradeshow advertising. TASER knew that successfully introducing a new less-lethal weapon to Law Enforcement would require building a compelling business case for the adoption of the TASER and quickly educating the market. PoliceOne developed a comprehensive marketing program for TASER using the TASER and Less Lethal product categories as a foundation. The program married targeted promotion in the PoliceOne product categories and editorial sections with broad-based exposure through banner ads, and e-newsletter insertions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format:PDF
Date:Mar 2008

Top results from Collaboration Tools

Webcast Live Webcast: Older PCs Costing You More Than You Think: The Financial Rewards of PC Refresh
Webcast Live Webcast: Saving 70% with Google Apps over Microsoft Exchange with Mattson Technology
Case Study Orthopedic Center to Grow 30 Percent and Boost Productivity With Online Services
Case Study Solution Provider Uses Hosted Services to Secure a Significant Deal With Retail Giant
Case Study Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent

» View all Collaboration Tools listings

Top results from Site Marketing

Case Study E-commerce Site Evaluation: a Case Study
White Paper B2B Exchanges: Now That We Know Better, How to Move Forward From Here
White Paper Guided Selling: Enabling the Next Generation of Online Commerce with Rich Internet Applications
White Paper Professional SEO: Hand Off to Bob or Outsource the Job?
White Paper Build a Better Newspaper Marketing Campaign

» View all Site Marketing listings

advertisement

White Papers, Webcasts, and Resources

Featured Training Courses

  • Smart Tech Expert advice on innovations in healthcare and the green technologies that make it happen. Find out more
  • Smart Business Discussion and advice on management issues that revolve around making your world smarter and more useful. More Smart Advice
  • Smart People The best and worst moves in the management and strategy trenches. Learn More

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this library, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a library registrant, you will receive a complimentary subscription to the ZDNet white paper newsletter and e-mail Must-Read News Alerts. You can unsubscribe from these at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).