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Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control. MarkMonitor Online Channel Protection uniquely enables brand owners to accomplish these goals on-demand with enterprise-wide coverage.

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Format:PDFSize:1,005 KB
Date:Sep 2007
Pages:11

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