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The B&L/Acufocus case study raises an interesting question in terms of how the presbyopic patient market is defined. It should be obvious that B&L is a leading producer of eyeglasses and contact lenses, products that would compete against the Acufocus technology for market share. Yet B&L still apparently found Acufocus a worthwhile investment. It could be that B&L wanted to position itself as a leader in the presbyopic treatment market as the market shifts from glasses and contacts to one-shot surgical methods. If these technologies compete for the same customers, would acquisition of Acufocus by B&L raise concerns that the transaction would create too much market power for B&L? B&L presumably thinks not.

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Format:PDFSize:164 KB
Date:Sep 2007
Pages:10

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