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Overview:

Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial quality improvement. But the principles of experimental design go far beyond these traditional applications. Researchers in areas as diverse as direct marketing, computer simulation, and Web site design are also using statistical experiments to study and optimize their endeavors. For example, one can optimize Web site traffic by conducting an experiment on different choices for headline texts, product images, or button text. Or one can study customer behavior by designing a direct marketing campaign with different offers and prices. In this presentation one demonstrates specialized features of SAS/QC software that enables one to perform these kinds of experiments.

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Format:PDFSize:114 KB
Date:Mar 2009
Pages:15

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