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SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allows one to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help one gain insight into their products, their customers, and their competition. This paper discusses these methods and their implementation in SAS.

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Format:PDFSize:360 KB
Date:Feb 2009
Pages:14

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