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Companies that have an effective lead management process in place can generate more revenue from their lead acquisition activities, with higher close rates on marketing generated leads. The lead management process simply increases the likelihood that a contact will convert to a qualified opportunity and then a new, satisfied customer, maximizing the investment in lead generation. Obviously, improving the lead management process can improve their results. So how does the company go about doing this?

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Format:PDFSize:417 KB
Date:Nov 2008
Pages:7

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