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Overview:
According to BtoB magazine - Interactive Marketing Guide 2008, marketing professionals report spending growth for lead generation, or referrals, will increase 30.9% over last year, beating out all other categories of spending except rich media/video. Lead generation involves getting access to information on qualified consumers interested in one's particular product or service and in the end, isn't about generating more leads; it's about generating actionable leads that drive sales. Optimizing the lead generation process and activities translates to improvement in lead quality, ultimately shortening the sales cycle.
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| Format: | Size: | 107 KB | |
| Date: | Oct 2008 | ||
| Pages: | 5 |
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