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Overview:

Rich Ferraro brought a background in software and Information Technology (IT) to his first retail effort. When he opened Golden Spoon Frozen Yogurt in Simi Valley, California, he knew technology would increase efficiency, cut costs, and increases his bottom line. As Golden Spoon's exceptional tastes and rotating flavors packed stores with more than 1,000 customers a day, Ferraro saw that long lines and bottlenecks at his Electronic Cash Registers (ECRs) annoyed and even scared off some customers. He knew ECRs' inadequate security contributed to cash in the tills seldom matching cash sales reports. And managers didn't love spending an hour a day tallying and transposing totals into Golden Spoon forms. But Ferraro's concern was more far-reaching.

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Format:HTML
Date:Jun 2008

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