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Overview:
Trust Forwarding wanted to provide systematic processing of customer data and sales work to create a overview of possibilities and opportunities and analyze the potential of individual customers within the various sectors of the transport industry to enable more effective selling. The challenge was to establish an advanced loyalty program that retains and develops customers with the greatest potential and shift the sales focus from occasional and/or private customers to the most lucrative customers. Trust Forwarding increased revenue by 15% one year after deployment of Oracle CRM On Demand, of which 7% was unequivocally the result of systematized sales work using the customer resource management system.
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| Date: | Mar 2009 |
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