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Overview:
Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3 approached PoliceOne in September of 2008 with a significant challenge: promote the new light bar and build buzz for the official product launch at the International Association of Chiefs of Police (IACP) Conference - taking place in less than 45 days. PoliceOne quickly built an integrated marketing plan not only to support the IACP launch but also to provide ongoing promotion and brand building for Code 3's new technology.
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| Date: | Mar 2009 |
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