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Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from start up, to Britain's fastest growing software company and, most recently, subject of an £63 million buy out. However, the company has always been distinguished by its ability to discuss business issues, predict trends and respond accordingly. The goal of PR has remained constant, therefore: to communicate the company's genuine leadership and vision in a rapidly changing, fast-paced environment. Aspectus advised on marketing strategy, and then developed regular plans for tactical delivery.

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Format:PDF
Date:May 2008

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