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As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the attention of the key UK reporters writing on the network management space, and come up with more creative ways to ensure Entuity stayed in the media limelight. Following a very successful UK launch, both the relationship and Entuity's products have gone from strength to strength. Aspectus has generated regular positive coverage in key titles, and ran a successful awards programme for Entuity which most recently resulted in it winning Network Computing's network project of the year.

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Format:PDF
Date:Jul 2008

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