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Overview:
BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT may have had a hugely impressive track record among those in the know. But no-one was talking about it - so very few organisations knew about it. When BT decided to bring together all its security knowledge, products and services into one company-wide practice, Aspectus were tasked with proving that BT were the go-to experts for IT security and business continuity solutions - all without references from its very security-conscious clients. Aspectus helped shape thinking on how best to promote BT's security expertise.
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| Format: | |
| Date: | Feb 2008 |
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