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Overview:

Mobile IM is a technology whose time is now. Forward-thinking operators like 3 have seen the opportunity, seized it, and are reaping the rewards of additional data use and increased customer loyalty. The success of 3's Windows Live Messenger service prompted 3 to offer its customers additional IM solutions - in this case, Yahoo! Messenger. NeuStar helped the leading UK network operator to bring the popular Yahoo! Messenger IM service to 3's mobile customers in the UK, enabling users to be online with friends and family at anytime from anywhere.

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Format:WORD
Date:Sep 2007

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