On The Insider: Backseat Confessions with Levi Johnston
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Overview:

After deploying Siebel, market share for life and pensions products increased from 19% to 25% in five years. Siebel's ease of use and in-depth functionality ensured rapid adoption by employees but heavy customization was limiting the system's ability to scale and upgrade in a faster-paced market. Irish Life also wanted to leverage integrated, Web-based analytics, real-time tracking of key performance indicators, and interactive dashboards to capitalize on every sales opportunity. Irish Life & Permanent upgraded to Siebel 7.8 and rewrote all of its CRM processes using standard Siebel applications with no customizations.

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Format:PDF
Date:Feb 2009

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