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Green Mountain Coffee Roasters, Inc. (GMCR) is committed to providing its customers with the best coffee drinking experience possible, as well as running its business efficiently and in a socially and environmentally responsible way. GMCR's multichannel business model provides for a dynamic and challenging set of business processes. Since its founding in 1981, the company has placed an emphasis on information technology as a means to grow the business and establish a competitive advantage. In 1996, it implemented Oracle's PeopleSoft Enterprise applications for numerous business processes to run the business efficiently and support growth. Further, by standardizing on one system and one Oracle Database, GMCR has gained efficiencies across the enterprise.

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Format:PDF
Date:Feb 2009

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