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Overview:

Irish Life wanted to grow market share in the competitive insurance market through improved customer segmentation and timely, accurate targeting of products and services and enhance productivity of sales teams and call center operators through automated opportunity management and best practices. The challenge was to gain near real-time sales intelligence for day-to-day and longer-term strategy planning. Irish Life upgraded the company's Siebel applications to benefit from new and enhanced features and embedded analytics capabilities and embedded point-of-sale and policy-management applications within Siebel, enabling a single point of access for 2,000 users.

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Format:PDF
Date:Feb 2009

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