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Overview:

Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers. E-mail appending, a service where a vendor matches missing e-mail addresses to your postal file, must be considered. Typically, the costs are per matched e-mail address, and people only pay for those addresses that are deliverable. When done correctly, e-mail appending can be an effective strategy to quickly increase the percentage of e-mail addresses in your file.

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Format:HTML
Date:Apr 2007
Pages:1

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