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Overview:

Digital Convergence is creating opportunity - and confusion - in the Technology, Media, and Telecommunications (TMT) industries C-suite TMT executives who wish to compete in this space increasingly are looking to organizational convergence, merging, or forming external relationships (alliances or partnerships) to develop integrated products or services in order to seize a greater portion of market share. Despite their leaders' intentions, the research indicates that most companies have not been effective in realizing the full potential of convergence, largely due to people (leadership, talent) and organizational (strategy, design, and culture) challenges. Even when companies attempt a strategic change to compete in a converging market, they often stall, fearful of organizational disruption, and leaders lose sight of the value of pursuing innovative ideas.

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Format:PDFSize:188 KB
Date:Aug 2008
Pages:5

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