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After working through their existing database of local businesses, Printing Resources saw that it was spending too much time talking to people who either didn't buy its services or who simply didn't buy enough. So, the company decided to adopt an aggressive marketing campaign, which included targeting specific industries and geographic locations. To embark on this campaign, they had to first get a good list of qualified leads. When they came across ListGrabber in the ACT! Add-ons Store, they found out that it could not only build lead lists but also enter the relevant data accurately into ACT! in just one click. Now that data entry was taken care of by ListGrabber, Printing Resources began to concentrate more on following up with its prospects.

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Date:Jan 2009

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