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Overview:

FMCG companies often run promotional offers & campaigns for consumers on their websites. The entire process of redirection from a company website to client website is however transparent to the end user. This process involves two steps, promotion creation and promotion hosting. The client wanted to stream line this promotion creation process. Also, to increase its customer base, from companies to local merchants and retailers as well, a better way had to be found to make the process more sustainable. Blue Star Infotech's SaaS Enablement Center (SEC) had to completely design the solution keeping in mind that the solution had to be simple to use, had to cater to both companies as well as local retailers and yet had to have advanced promotion management features.

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Format:PDF
Date:Jan 2007

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