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Founded in 2005 by online advertising pioneers from Flycast Communications - one of the original online ad networks - Adify has developed a unique Build Your Own Network (BYON) platform. The BYON platform comprises a hosted application through which customers choose their ads and settings, along with a transactional system that streams ads to customers' sites. Unlike most companies that start out with US operations and expand globally, Adify knew from the start that it needed to offer an international solution. The company needed to improve the user experience before large numbers of customers began using the BYON platform. The company deployed Akamai Dynamic Site Accelerator and Web Application Accelerator for their solution.

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Format:PDF
Date:Jan 2008

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