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Overview:
The Macy's Home Store began considering how technology could be used to create greater community for its 3,000+ bridal associates dispersed across its vast network of locations. With online video popular among its consumers, Macy's decided that streaming content could facilitate communication, distance learning, and open a feedback loop for associates to share experiences. Macy's Home Store knew it needed a solution that addressed both immediate needs and a future, rapid, company-wide deployment. Macy's Home Store chose the award-winning Wowza Media Server Pro, over Adobe FMS for its rock-solid performance, innovative capabilities and the incredible technical support.
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| Format: | |
| Date: | Jul 2008 |
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