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Overview:

National Australia Bank (the National) wanted to provide all departments with a single, consistent view of customer information, improve customer satisfaction and loyalty, increase employee productivity, increase cross-selling, and improve marketing effectiveness. The National recently deployed Siebel Finance as the front-end "desktop" for more than 8,000 sales and service staff in Australia, including call center, back-office, and field sales and service personnel. Chosen for its rich industry-specific functionality and multichannel capabilities, Siebel Finance provides the National's staff with a 360-degree view of prospects and customers, enabling the bank to improve customer satisfaction and retention as well as increase cross-selling revenue.

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Format:PDF
Date:Jan 2008

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