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Schering AG is a research-based pharmaceutical company. To ensure continued success in the highly competitive market for pharmaceutical products, Schering must have a real-time, comprehensive understanding of the physicians and hospital professionals who prescribe its products. Siebel ePharma, the comprehensive suite of multichannel eBusiness applications specifically designed to meet the unique needs of pharmaceutical companies. The applications consolidate customer information from multiple sources into a single repository, providing the company’s field sales, field service, and management teams with a unified view of every customer. By integrating its customer-facing functions, Schering is enhancing the quality of service it provides to customers.

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