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First, the bad news. In the war between spammers and legitimate mail users, spammers are winning, and will continue to do so for the foreseeable future. The cost for spammers to send an unsolicited campaign to a harvested email database is next to nothing, particularly when compared to other forms of advertisements. A recent Forbes study indicates a 30 second prime time television advertisement prices at 1.8 cents per viewer; a full page color magazine ad about 0.9 cents per reader. This paper is intended to provide an overview of the most popular and effective options currently available to combat spam, making a final recommendation on how organizations can most effectively protect themselves from spam.

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Format:PDFSize:52 KB
Date:Jan 2007
Pages:7

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