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CTVglobemedia wanted to promote voting for The MuchMusic Video Awards, while engaging participants in an on-going three-screen experience across mobile, Web, and TV, and boosting sales in the ringtone storefront. VeriSign Interactive Application Services delivered an interactive TV solution that increased voting rates tenfold and attracted one in six voters to purchase music in the MuchMusic store. The company also deployed VeriSign Mobile Content Delivery Network VeriSign Intelligent Content Portal Services.

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Format:PDF
Date:Oct 2007

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