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Like most Big Pharma companies, Pfizer has encountered tougher market conditions in recent years, fighting to hold market share against a tide of generic drugs while at the same time racing to develop new generations of safe, effective pharmaceutical products. For Pfizer, the challenging environment is forcing it to adapt quickly - no small matter for a US$48 billion company with more than 85,000 employees worldwide. Among the changes has been a policy shift in which business units are taking more responsibility for financial performance. And to facilitate the move, Pfizer invested in new financial performance management software from Oracle to give executives the information they need to analyze performance, identify trends, and help Pfizer capitalize on emerging opportunities.

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Format:PDF
Date:Aug 2008

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