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DePaul University is the largest Catholic university in the nation, enrolling more than 23,000 students. DePaul University wanted to fulfill the university's vision to provide the best customer service and student experience. The challenge was to personalize communications and increase student retention. DePaul University implemented Oracle's PeopleSoft Enterprise Customer Relationship Management (CRM) to manage contacts - including marketing campaigns and surveys - with students and realized immediate results when a pilot program survey that asked minority students to identify their stress levels alerted the university to five students at risk of dropping out and enabled staff to counsel and ultimately retain them.

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Format:PDF
Date:Jun 2008

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