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Overview:

Nestle sells an extensive range of grocery products through its own sales force, and distributors' sales forces. In their daily visit to the customers, the sales teams are expected to perform a number of different activities such as market surveys, asset tracking and merchandiser audits to gather customer and market intelligence. To enable Nestle to scale their operations efficiently and cost-effectively, they needed to look for new technology and solutions that would increase productivity many-fold, without necessarily increasing cost. Using the NewsPage Mobility Framework, Nestle created a mobile SFA system for its sales force, sales supervisors, distributors and merchandisers on Motorola's Enterprise Digital Assistant (EDA), namely the PPT8800, 8866 and MC50 series.

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Format:PDF
Date:Jan 2008

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