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For a national broadcaster with the breadth of sports programming like ESPN, managing the complexity of blacking out specific games in markets of varying configurations is a daily challenge. Blackouts refer to a contractual agreement between media organizations like ESPN and sports leagues that prevents programming from being aired in certain areas in an effort to bolster other interests - local ticket sales, local sports operations, regional sports networks or locally oriented subscription services. During the last decade ESPN has worked with its vendors to develop an automatic blackout control solution, including an Integrated Receiver Decoder (IRD) system that can do satellite port switching and retunes without any intervention on the part of its affiliates.

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Format:PDFSize:164 KB
Date:Sep 2007
Pages:10

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