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Overview:
Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: keep the company speaking with one voice across a vast number of products, regions, and customer interactions, enable diverse teams of people to create integrated communications vehicles, help the messages rise above the din of the marketplace and consistently resonate with their target audiences and give one better results for the expenditures of time and money.
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| Format: | HTML |
| Date: | Dec 2007 |
| Pages: | 9 |
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