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Elevator pitches are developed to relay just enough information to cause the interlocutor to ask, "Tell me more." If one is lucky, the CEO will remain on the elevator and say, "If one has a few minutes, the CEO will want to hear more." If one is even luckier, the prospective VP will ask one to set up an appointment the next day to meet with him. All of that from the development, memorization, and tweaking of a few simple yet incredibly powerful words. The elevator pitch is the most powerful and concise description of a person, the company, or the products boiled down to 25 to 35 words. It answers five basic questions, and it encourages the listener to request, "Tell me more."

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Format:HTML
Date:Dec 2007
Pages:7

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