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Overview:
Secondary market research is information that's gathered by a third party. Some examples of this type of data include government statistics, reports by industry associations, and analyses prepared by professional market research firms. Secondary market research is most useful for learning about the general industry (or market), one's competitive environment, and one's customers. Secondary market research data is publicly available for use by the company or any other company, which means one's competition can also use the information. The trick, however, is finding that data and then using it effectively.
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| Format: | HTML |
| Date: | Dec 2007 |
| Pages: | 7 |
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