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Overview:

The Software as a Service (SaaS) and Web application delivery model presents significant new sales opportunities. Demand for SaaS applications are forecasted to grow over the next several years. In order to reach these potential customers, however, software vendors must develop and implement an effective marketing strategy now.

Fortunately, the SaaS model lends itself to a variety of marketing techniques, many of which are extremely well suited to the small-to-midsize or emerging software company with limited marketing resources. Learn how you can effectively market your SaaS offering.

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Format:PDF
Date:Jun 2007
Pages:5

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