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Cingular, the new AT&T is the largest provider of wireless services in the United States, with more than 62 million subscribers who use the nation's largest digital voice and data network. The intersection between today's consumer and today's technology is a moving target - and e-mail users are a primary example of today's unpredictable Internet consumer. Online ads are everywhere, but trying to find the right way to successfully fit those ads into e-mail users' lifestyles is a constant challenge. The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2.

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Format:WORD
Date:Nov 2007

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