On The Insider: Britney's Bikini-Clad Top 10
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Equity Marketing, promotions agency for Burger King, approached Microsoft to produce three Burger King-branded Xbox games to sell exclusively at company locations in North America for only $3.99 each - a fraction of the typical cost of a retail game - and do it all in less than a year. In addition, they were hoping to create an experience that would be compelling for the notoriously suspicious gamer audience, while including a strong marketing push for Burger King's brand and products. To the delight of everyone on the team, the finished products were even greater than the sum of their parts - robust, retail-level games with terrific gameplay, rich scenarios and environments, and one of the oddest takes ever on a corporate icon.

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Format:WORD
Date:Nov 2007

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