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Reputation is the most prized asset for any business. When one's business' reputation is damaged from a breach of data security, customer trust suffers. When customer trust suffers, sales are impacted and market position threatened. The public relations costs alone of repairing the damage done to a retailer's reputation can be catastrophically high - and even at that, the customer loyalty that was lost may never be regained. A golden rule in business is that it is less costly to retain the existing customers than to find new customers. In today's economy, the biggest threat to a retailer's reputation is customer identity theft by hackers and ever more sophisticated organized crime attacks.

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Format:PDFSize:496 KB
Date:Sep 2007
Pages:8

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