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Overview:

Marketing groups were first to embrace predictive analytics, for cross-selling, campaign management, interaction management, customer acquisition and customer loyalty programs. Other functional groups are gradually discovering the value of predictive analytics for identifying unexpected opportunities and anticipating problems. They know that if they don't, they leave money on the table. Money that somebody savvier is ready to grab. The real winners are the enterprises that realize that true customer intelligence is about more than injecting analytics into discrete decisions or programs. Where ERP and CRM platforms unified operations across the organization, an Enterprise Intelligence Platform now unifies customer knowledge and insight.

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Format:PDFSize:556 KB
Date:Apr 2007
Pages:16

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