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Decisions about customer interactions must take into account each customer's likely behavior. At each individual contact with the customer the business must consider the relative likelihood of the customer responding to an offer, taking his or her patronage elsewhere or causing some loss to the business. The business that can determine and implement a personalized management strategy for each customer has the means of ensuring that the most suitable decisions are made in accordance with its overall objectives. Chordiant Decision Management consists of a suite of applications which are proven, not only to help businesses make better decisions but, equally important, to implement those decisions in each customer contact and monitor the results. This ensures a far more responsive, customer-focused and ultimately successful business.

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Format:PDFSize:369 KB
Date:Jan 2007
Pages:10

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