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Overview:

Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now. Online campaigns offer a continuous and nearly instantaneous source of market data that can be used for in-depth analyses.

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Format:PDFSize:63 KB
Date:Aug 2007
Pages:2

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