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Overview:

SNCF, the European rail transport leader, manages more than 320 million passengers each year and 135 million tons of freight. SNCF wanted to ensure multi-channel (internet, telephone, etc.) and multi-product management within SNCF's loyalty programs and provide teleconsultants with a comprehensive view of clients. The challenge was to implement targeted marketing campaigns and effective sales promotions to influence client choice and enhance customer loyalty. SNCF worked with Accenture, an Oracle Partner, to deploy Oracle's Siebel CRM applications to approximately 200 users in less than seven months. It implemented Siebel Analytics to drive call center activity and facilitate processing of correspondence, e-mail, sales portfolios, turnover, and sales.

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Format:PDF
Date:Nov 2007

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