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Created in 2002, Q-Park France is a subsidiary of the European Q-Park Group, which specializes in the finance, construction, and operation of car parks. Q-Park France wanted to centralize management of the company's portfolio of 10,000 subscribers and enhance customer relationship tracking and expand knowledge of customers to improve loyalty. The challenge was to equip the company's new call center with a rapid-access point to provide visibility into contact history for each customer and expand the role of marketing in Q-Park France's business strategy. Q-Park France implemented Oracle's Siebel CRM applications to centralize customer information and enable a 360-degree view of customer interactions, driving more effective and efficient service. It achieved consistent management of customer relations for all Q-Park France facilities.

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Format:PDF
Date:Dec 2007

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