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HP is a global provider of IT products and services, with sales channels that include online "Storefronts" available to customers in many different countries. Over the past few years, the rapid expansion of the Internet-based business created operational complexity that was difficult for HP to manage. To streamline its Internet-based sales outlets, HP implemented a new service-oriented architecture by using Microsoft software, including Microsoft BizTalk Server 2006, Microsoft SQL Server 2005, and Windows Server 2003. The technology is helping HP consolidate its online storefront presence. It is also helping the company capture more revenue per order; the company estimates that the new solution has increased revenues on logistical services by about 14 percent per order.

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Format:WORD
Date:Jun 2007

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