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Established in 1902, Bank Leumi is one of the largest banks in Israel, serving 2.5 million customers and employing 11,000 personnel. Bank Leumi is organized into four business lines, each of which provides banking and financial services to a different market segment. The bank wanted to deliver consistent and personalized customer service to support a customer-focused strategy. The bank implemented an innovative multichannel contact center using Genesys software and IBM WebSphere Voice Response software.

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Format:PDF
Date:Jul 2007

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