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Commodore International Corporation (CIC), based in the Netherlands, planned to develop a range of innovative digital media services. One, the Gravel-in-Pocket, aimed to meet the increasing demand for music and video streaming through handheld devices. To launch the product at CeBIT 2007 - the digital showcase event - CIC needed to develop the software platform rapidly. It chose Windows CE version 5.0 as the operating system and worked with Windows Embedded Partner PTS Software to create the application layer. As a result, CIC saved up to five months in development time and established a reliable software platform supporting the latest media formats such as MPEG 4, Xvid, DivX, and Windows Media Video (WMV).

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