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Overview:
Susan Ingram, owner of Johnny Walker Stables in Burlington, KY, knows horses. She wants her stable to provide a family friendly environment for all boarders, users and visitors. Susan's financial goals for the horse stable business are relatively modest - generate sufficient cash flow to pay for operating expenses, the farm land and boarding facility mortgage, and to provide for any future capital investment. SCORE Counselor Jack Espelage helped Susan look at what she could do to maximize her revenue with the 24 stalls and the existing business that she had. In addition, operating expenses were analyzed and segmented.
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