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Overview:
Customer Loyalty Programs (CLP) has come a long way from their early beginnings in the 1970's. Conceptualized with the original idea of gaining a better understanding about popular routes for airliners, CLPs have evolved to become a subject of wider corporate aspirations and challenges. The success of CLPs depends on two factors - a differentiating concept behind the program, reflecting corporate aspirations, and a solution capable of addressing technology challenges, reflecting corporate concerns. This mandates a thorough needs-analysis and objective evaluation of solution options, as each evaluation situation is more likely to be unique. This paper highlights the technology challenges from a real-life situation involving a loyalty solution evaluation.
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| Format: | Size: | 330 KB | |
| Date: | Jul 2006 | ||
| Pages: | 11 |
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