On The Insider: Heidi Klum Takes Seal's Name
BNET Business Network:
BNET
TechRepublic
ZDNet

FREE Registration is required

Overview:

With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management doesn't have any standards around it, this paper proposes one way to manage them effectively and easily. This tool can be commoditized by keeping the rules engine for scheduling and placement algorithms configurable and flexible. As demand for local listings increases, this tool will save the publishers significant dollars in operations cost apart from providing the competitive edge in putting the listings up on the Web sites in quick time.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format:PDFSize:228 KB
Date:Feb 2007
Pages:9

People who downloaded this item also downloaded

Download Easy Bluetooth Advertising 1.0 (Windows)
Download The Advertising Dictionary 1.0 (Mobile)
Download SSW Advertising 1.0 (Windows)
White Paper Fundamentals of Marketing Through Games
Case Study Target Study Measures Online Advertising Spend Impact on Offline Sales ROI

Top results from Web Development and Design

White Paper Web 2.0 and Sales Process Management
White Paper Create new value from System z assets, reduce costs with Web technology
White Paper Cloud Computing— Latest Buzzword or a Glimpse of the Future?
Resource Center The top 10 reasons why Nehalem is ideal for the cloud
White Paper Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness

» View all Web Development and Design listings

advertisement

White Papers, Webcasts, and Resources

Featured Training Courses

Enterprise Applications

  • Check out some of the easiest and most powerful ways to boost productivity while saving money on your application infrastructure. See ZDNet's comprehensive Enterprise Application resource center, now!
  • New Online Dashboard
  • Read about top issues IT decision-makers face every day, plus get cost effective solutions to real life IT problems. Oracle Topline

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this library, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a library registrant, you will receive a complimentary subscription to the ZDNet white paper newsletter and e-mail Must-Read News Alerts. You can unsubscribe from these at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).